Choosing a domain name
Major, that should be taken into account when choosing a site name
(domain name) - the possibility of error-free set on the keyboard.
A few tips for the site name (domain name). Next - a name.
1. The shorter the name of the site, so it is easier to type.
Meanwhile, fewer errors will be allowed if the set on the keyboard.
Example from practice
Web studio asked the customer. The original name, which he wanted
to name the site: altai-dieselregion (18 marks). This name type on the
keyboard without a problem difficulty. Web-studio was offered an
alternative replacement: altdiesel (9 characters). Web site with that
name worked well.
2. Especially important is the choice of a short name with the
message on his phone. The correct perception of the words on the phone
difficult in any language. Especially if you have to dictate the name
of the site or make it to the letters on nerodnom language.
- Even listening to Russian speech, we often peresprashivaem interlocutor, as it sounds, and written in a word, name, name, etc. To facilitate the perception of speech dictates interlocutor Association, for example: - Andrew, b - Boris in - Vladimir, etc.
- Taken over the phone the words in the English language is much more difficult, because the English spelling of the letters or words are often not the same as the pronunciation. It is often difficult to dictate how the English letters: c, i, k, s, u, v, y, z.
- Even greater difficulties this may cause those who do not speak English.
- It is important to choose a name of a site that can be dictated over the phone, especially for Russian-speaking interlocutor, with a minimum error in his writing.
3. The desire at any cost to choose a name that immediately remembered by visitors, by mistake.
* Many large corporations with a turnover of several billion
dollars have sites with names to remember, to associate with the name
of the corporation itself, it is difficult.
4. Sonorous one language, the name of the site may have negative
associations with visitors from other countries. Neutral name of the
site from such misunderstandings protects.
5. The name of the domain name can only contain letters, digits, and hyphen. Spaces and other characters are forbidden.
6. A domain name must be chosen for the current and future
business needs, rather than chosen by the algorithms of search engines:
there is no sense to choose a long domain name, consisting of a set of
keywords.
Sample
- If you only travel agency specializes in tours to Turkey, and it has no plans to offer tours to other countries, it is advisable to choose a domain name incorporating the word "tukey".
- If the company plans to provide tours to other countries - appropriate domain name that includes words like "tourism", "journey", "travel", "tour", "voyage", "cruise", "trip", etc.
- If the company requires to provide a wide range of tourist services - domain name may be neutral. But in this case, the costs of promotion of the site will be more.
7. If the purpose of acquiring the domain is not cybersquatting,
and doing business through the site, check whether the domain name of
famous patented brand. This will avoid legal problems.
8. Do not overdo. Sometimes a customer as a responsible approach
to choosing a name: attracts a lot of people spend a lot of time and
effort, obkladyvaetsya mountain guides and books that, at the most
basic - the selection of site content and technical jobs at the site,
time and energy does not remain.
The choice of a site - an important challenge at the outset of
this site. But unnecessarily complicate this task is not worth it.