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Common myths about search engine optimization site. Site Optimization: warnings

Compliance with the rules contained in these guidelines will help Google crawlers to find and index your site, as well as to determine its rating. Even if you decide not to follow these suggestions, we strongly recommend that you carefully read the "Guidelines for Quality Assurance." This section describes some of the illicit practices that may lead to a site being removed entirely from Google's index, or other sanctions. Sites that violate our demands are not showing in search results or the Google.ru, or the partner sites Google.

When your site is ready.

  •      Submit your site to Google at http://www.google.ru/addurl.html.
  •      Submit a Sitemap using Google Webmaster Tools. Files Sitemap Google is exploring the structure of your site and more of your webpages.
  •      Make sure all the owners of sites that your pages are published on the Internet.


Design and content guidelines

  •      Make a site with a clear hierarchy and text links. Every page should be available to move at least one static text link.
  •      Make a card for users of the site with links to the most important sections. If there will be more than a hundred links, you may want to break the site map into separate pages.
  •      Make your site useful and informative. Pages must give clear and accurate understanding of the contents of the site.
  •      Think about the words users would type to find your pages, and turn those words into text on the site.
  •      Try to make the important names, as well as other important content and links are text, not images. The Google crawler does not recognize text contained in images.
  •      Make sure that <title> elements and alt attributes are accurate and describe the content.
  •      Make sure all links work. And correct HTML.
  •      If you decide to use dynamic pages (for example, the URL contains a character "?"), note that not all search engine crawlers to crawl dynamic pages as well as static pages. Better to reduce the length and number of parameters.
  •      Do not put on one page too many references (over 100).


Technical guidelines

  •      Use a text browser, copyright, such as Lynx, because most search engine crawlers see your site the same way as the Lynx. If due to elements such as JavaScript, files cookie, session IDs, frames, DHTML, or Flash, view the entire site with a text browser, then search engines and crawlers are likely to be too difficult to handle.
  •      Allow search bots to crawl your sites without session IDs or arguments that track their path through the site. These tools are useful for tracking individual user behavior, but the bots is entirely different. These tools can result in incomplete indexing of your site, as bots may not be able to delete the URL-addresses, which look different but are on the same page.
  •      Make sure your web server supports the header HTTP "If-Modified-Since". This title will allow the web server to report to Google, whether the content has changed since the last scan. Support for this feature will reduce the load on bandwidth and cost.
  •      Put on your web server the file robots.txt. He tells crawlers which directories are allowed to crawl, and what - is prohibited. To closely monitor the timeliness of the content of the file that you do not accidentally block the crawler Googlebot. Instructions on how to instruct the bots to scan a site, are provided on the site http://www.robotstxt.org/wc/faq.html (in English). Ensure the correct use of the robots.txt file you can use> the robots.txt analysis tool of Google tools for webmasters.
  •      If your company decides to buy a content management system, check whether it could export the content to enable search engine crawlers to handle it.
  •      Use the file robots.txt, to block scanning of search results pages or other auto-generated pages that are not of particular interest to people who clicked on your site from search engines.
  •      Make sure the site is displayed in different browsers.


Quality guidelines

Here are the most common forms of fraud and fraudulent manipulation. However, Google may respond negatively to other dishonest acts, which are not in this list (for example, to use correctly written names of popular websites for the purpose of cheating users). Do not think that Google will approve the visit because it does not use any deceptive technique. Web-master, who in their work try to follow the basic principles a lot easier for users working on the Internet, but because their sites are located in the search results than sites of those who spend their time searching for loopholes.

If you believe that any site violates Google's quality guidelines, please report it at https: / / www.google.com/webmasters/tools/spamreport?hl=ru_RU. Google prefers developing scalable and automated solutions, so we attempt to minimize hand-to-hand spam fighting. Spam Reports are used to create scalable algorithms that recognize and block future spam attempts.

Quality guidelines: the basic principles

  •      Make pages primarily for users, not for search engines. Do not type for users, and do not present different content: one for search engines, and more - for users. Cloaking (as it is called that way) are not welcome.
  •      Try not to resort to tricks to improve ranking in search engines. A good rule: if you could easily explain to the owner of a competing site, what is your advantage, then you are on the right track. In addition, it is useful to ask: Does this user need? Would you do this if search engines did not exist?
  •      Do not participate in link schemes designed to increase your web site or PageRank. Do not post links to sites with which spammers or bad "neighbors in the network - this is not the best impact on your ranking.
  •      Do not use for sending information on the pages, check rankings, etc., prohibited software. They consume computing resources and violate our Terms of Service. Google does not recommend the use of products that send automatic or programmatic queries, such as WebPosition GoldTM.

Specific recommendations for quality assurance

  •      Avoid hidden text or hidden links.
  •      Do not try to masking or sneaky redirects.
  •      Do not send automated queries to Google.
  •      Do not load pages with keywords not related to the topic.
  •      Do not create multiple pages, subdomains, or domains, is almost identical in content.
  •      Do not create pages for malicious acts, such as phishing or installing viruses, trojans and other malicious software.
  •      Do not use doorway, just for search engines, or other template techniques, such as affiliate programs, where the original content at all (or almost) absent.
  •      If your site participates in an affiliate program, make sure that it adds a new unique information. Place a unique and relevant content that gives the user a reason to visit your site.