Russian

Official explanations and recommendations on the promotion of a site on Yandexn

All the recommendations below are correct as at 07.04.08 year. Yandex could change the real answers to questions without notice.

1. Can I help the robot to quickly index my site?
2. I am not satisfied with the title and description for my site in search results. How does it change?
3. I wish to be near my site in the Search results display icon. How to do it
4. How can I specify the geographic affiliation of my site?
5. What is the difference between a quality site from the bad from the standpoint of Yandex?


1.Mogu I help the robot to quickly index my site?

To speed up the appearance of pages on your site in the search, use our advice - first, to exclude from indexing of unnecessary information, secondly, to tell the robot about the new pages. To do this:

     * Disable the indexing of pages in the robots.txt, uninteresting to users. For example, form a response on the forum, statistics, visits, mirror sites, documents on non-proliferation in runet languages;
     * Create a site map, that is, a page or multiple pages that contain links to all documents of the site;
     * Configure the server to the issuance of the correct response headers (for example, if the page does not exist, issue a 404 error, and if the request "If-Modified-Since", then issue a code of 304, if the page with the date specified in the request has not changed).


2.Menya not satisfied with the title and description for my site in search results. How does it change?

Description is made automatically on the basis of quotations from the text of a found document, but the title - on the basis of the tag document title. Changing text and headers of documents on your site, you will change and a description of the site in search results.

3.Hochu to near my site in search results appear pictogram. How can I do?

In the root folder of your site must be a file favicon.ico - is a small picture (icon) in a special format that is displayed next to your address on your site in the browser address bar and next to the name of your site to "Favorites" or "Bookmarks" instead of the standard common to all the icons. More information can be found here.

4.Kak I can specify the geographic affiliation of my site?

If the site is described in Яндекс.Каталоге, geographical map of the defined manually. Otherwise, attempts to identify its location automatically. In the first stage, based on IP-addresses, URL and language texts on the site classification is performed by country. In the second phase sites, assigned to Russia, are classified by cities. In addition to IP and domain name are analyzed pages of a site, where blocks are searched for the text similar to the contact information. Therefore, the easiest way to identify the geography of the resource - to place on the site full (with zip code, telephone code and the name of town) and the correct address of the owner.

Geography of the site is important when searching with the restriction on the region where the sites from other regions are not running.

5.Chem different site from the poor quality in terms of Yandex?

Yandex aims to find the answer to a user's query, providing information on the results page and links to it on the Internet. We created and developed a search, based on our understanding that you need, and what information is valuable. Therefore, following the recommendations below will help in better indexing and ranking of your site, while the use of deceptive techniques may lead to lower his position or his exclusion from the search.

Basic Principles

  •      Create websites with original content or services. Advertising is not a value for which the users come to the site.
  •      Think about the users, not search engines. Would you create a website, a page or element, if search engines did not exist? Does the users on your site or online store, not only because of skovyh systems?
  •      Put only links that will be useful and interesting resource for your users. Do not refer only because you were asked to recall.
  •      Carefully consider the design - it should help users to see the main information for which the site has been created.
  •      Be honest. To attract users, upon request, to which your site can not adequately respond, not to discourage them.



Examples of principles

If this section does not describe any reception, helping artificially affect the ranking of a site in Yandex, it does not mean that we welcome. Follow common sense and spirit of the above principles.

We try not to index or not to rank high:

  •      Automatically generated (meaningless) text
  •      Sites, copying information from other resources and do not create original content or service,
  •      Site of products or information on partnerships, but not of any value to the user,
  •      Pages with slabovidimym or invisible text or links,
  •      Sites, giving a different content to users and search engine robots ( "cloaking")
  •      Pages and sites whose sole purpose is to redirect users to other resources, automatically ( "redirect") or voluntarily (without the advertising content)
  •      Sites, which because of the abundance of navigational menus, news, background information, and advertising is hard to find their substantive content,
  •      Pages and sites that place links only to mislead search engines and "pumping" the relevance,
  •      Site or team sites intensively referring to each other ( "linkfarmy)
  •      Links that are not a recommendation to visit the author's life.


Handbook of indexing errors

1. Error loading
2. Error handling

1. Error loading

The list of errors returned by the robot Yandex if he was not able to upload any document from your site.

 

Mistake
 Description
Precipice connection
When you try to download the document was break the connection. Loading paper was discontinued after several attempts.
Text size exceeds the specified limit
The document is too long, try to split it into parts.

 

Document forbidden in robots.txt

The document is not indexed, because forbidden by you or another administrator on the site in robots.txt.
Wrong e-mail document
Wrong e-mail document

Wrong format of the document
The server does not specify the type of document, indicate the type of wrong or not supported by Yandex.
Failed DNS
 Failed DNS. Unable to determine the IP-address of a host on its behalf.

HTTP-status - the code does not conform to the standard

  The server returns a status code is not according to standard HTTP.
Invalid HTTP-header
HTTP header does not match the standard (including the expansion of Yandex).
Unable to connect to a web server
Unable to connect to the web server.
Incorrect message length
Not specified or not specified the length of the message.
Incorrect coding
Improperly specified header transfer-encoding, or specify an unknown type of coding.
Transmitted by the number of incorrect data

The length of the data transmitted does not match the declared length, ie, data transfer is completed before or after receipt of the application continues to the amount of data.
Too long HTTP-header
Length of HTTP-headers exceeded the limit. Perhaps this is due to attempt to allocate too many cookies.
URL length exceeds limit
The length of the address (URL) exceeds the limit.

 

2. Error handling

Mistake

Description

The document contains a meta refresh tag

The document is not indexed, because a meta-tag refresh. This tag causes the page to update its content, which makes the users found it in the search will not be able to see the text, which had indexed robot.
The document contains a meta noindex tag

The document is not indexed, because a meta tag noindex.

Incorrect coding

  The document contains characters not in conformity with the declared encoding

  The document is a server log

  The document recognized as a log server. If this page is created for visitors to the site, try changing it so that it was not similar to the log server.


Wrong format of the document

In reviewing the document revealed the discrepancy document declared the format (html, pdf, doc, rtf, swf, xls, ppt).

Encryption is not recognized

Encryption of document is not recognized. Possibly, the document does not contain any text or the text in various encodings.

Language is not supported

Language of the document is not recognized or not supported. It supports Russian, Ukrainian, Belarusian, English, French and German languages.

Too many links

Number of links on this page exceed the limit.

 

 
Source: http://help.yandex.ru